One price per shop.
Unlimited floor users, because a per-seat price is the fastest way to make sure the welders never get logins. These are the founding team's proposals. They have not been tested with a single buyer, and below we explain where we think they're wrong.
Shop
$350/mo with annual prepay
- Import: KISS, CSV/XML, DSTV/NC1, PDF BOM
- QR tags, handoff scans, typed-mark search
- Job board by count and tonnage
- Load lists, truck weight check, BOL
- CSV export of everything
Shop Plus
Carries the model: the plan treats 20-to-75-person shops as the real buyer
- Everything in Shop
- Revision diff, in-flight job import
- Ship-morning support from 5:30am local
- Galvanizer/painter handoff scans
- Weekly scan-health alerts
Office
Modeled at $400 structural, $200 misc
- Mill-cert storage and search
- AI-drafted, human-confirmed heat and chemistry fields
- Heat-to-piece traceability lookup
- Progress-billing backup, CSV/IIF export
Onboarding: $3,000 list for structural shops, $1,500 for misc, waived with annual prepay. The model assumes only half of it is ever collected, because owners negotiate it away Assumption. EZIIL charges $350 [S4].
What would your shop pay?
Pilots in year one are priced at 50% for about three months, then list Assumption. Not an offer.
Heatmark, PowerFab and EZIIL over time
Cumulative cost from the only public prices we could find. PowerFab's $50,000 is a "starting price" from a review site; maintenance rate and implementation are unknown. EZIIL's line excludes add-ons it doesn't price publicly. Neither line is a quote.
Where we think the price is wrong
Exposed The $400 small tier
It's about 3x EZIIL's headline [S4]. EZIIL's real comparable price, with BOM, shipments and certificates, is unknown and could be close to ours. We won't fix the price until we have 2 to 3 real EZIIL quotes. If an owner can't see a difference worth more than about $150/mo, the small tier fails.
Dropped The $1,500 tier
The founding team's original hypothesis had a $1,500 tier for shops over 40 staff. Those shops most often own PowerFab or StruMIS and want estimating, purchasing and inventory depth Heatmark won't have. We sell them $900 plus Office instead.
Untested Office attach rate
The model assumes Office attach climbs from 5% to 30% by year 5. That is what keeps blended revenue per shop near $690/mo. At $600 blended, year-5 base ARR drops to about $1.5M. This is the single most important price assumption, and it has no evidence behind it yet.
Discounted Onboarding fee
$3,000 against EZIIL's $350 is a hard sell. The model books only half of it. The fee is really a filter for shops that will commit 20 to 30 hours of their own people's time.
Sources on this page
- [S1] SoftwareConnect, Tekla PowerFab review: softwareconnect.com/reviews/tekla-powerfab/
- [S4] EZIIL pricing: eziil.com/pricing/
- All Heatmark prices, discounts, attach rates and onboarding realization are assumptions in section 8 of the plan.